Privacy Policy
Last updated: 17 August 2026
1. About this Privacy Policy
Axisora Advisory (ABN 49 922 502 268) ("Axisora", "we", "us" or "our") respects your privacy and is committed to handling your personal information responsibly.
This Privacy Policy explains how we collect, hold, use and disclose personal information when you visit our website, complete the Growth Leak Check, contact us, book a Discovery Call, participate in an Axisora event or masterclass, subscribe to our content, engage with our services or otherwise interact with us.
We handle personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply.
2. What Personal Information We Collect
Depending on how you interact with Axisora, we may collect:
- Your name.
- Your email address.
- Your business name.
- Your job title or role.
- Information about your business, industry and business circumstances.
- Responses you provide through the Growth Leak Check.
- Information you provide when booking or requesting a Discovery Call.
- Information you provide when registering for an event, masterclass or other Axisora activity.
- Records of communications between you and Axisora.
- Information about how you use our website, including pages visited, interactions, browser type, device information and approximate location.
- Information collected through cookies, analytics tools and similar technologies.
We do not generally need to collect your phone number.
We do not ask you to provide sensitive personal information through the Growth Leak Check or our general website forms.
Please do not provide confidential business information, trade secrets or sensitive personal information unless we specifically request and have an appropriate reason for collecting it.
3. How We Collect Personal Information
We may collect personal information directly from you when you:
- Complete the Growth Leak Check.
- Submit an enquiry or contact form.
- Book a Discovery Call.
- Register for an Axisora event, masterclass or other activity.
- Subscribe to receive content or updates from Axisora.
- Contact us by email or through social media.
- Engage Axisora to provide advisory or consulting services.
We may also collect certain information automatically when you use our website through cookies, analytics and similar technologies.
Where reasonably practicable, we collect personal information directly from you.
4. Why We Collect Personal Information
We may collect, hold, use and disclose personal information for purposes including:
- Providing the Growth Leak Check and delivering your results.
- Understanding the business challenges identified through the Growth Leak Check.
- Responding to enquiries.
- Scheduling and managing Discovery Calls.
- Providing advisory and consulting services.
- Managing registrations for events, masterclasses and other activities.
- Sending information or resources you have requested.
- Communicating with you about Axisora and our services where permitted by law and where appropriate consent has been provided.
- Improving our website, Growth Leak Check, services and content.
- Understanding how visitors use our website.
- Managing and protecting our business, systems and website.
- Maintaining appropriate business records.
- Complying with legal and regulatory obligations.
- Establishing, exercising or defending legal rights.
We will not use your personal information for a purpose unrelated to the purposes described above unless permitted or required by law or you have otherwise consented.
5. The Growth Leak Check
The Growth Leak Check is an online diagnostic designed to help product based businesses identify potential areas affecting sustainable growth.
When you complete the Growth Leak Check, we collect the information you provide, including your responses and your email address, so we can:
- Generate your Growth Leak Check results.
- Send your results to you by email.
- Provide information relevant to the areas identified in your results.
- Respond to any request you make to discuss your results.
- Improve the Growth Leak Check and our services.
Your Growth Leak Check responses may contain information about your business, including commercial performance, operations, customer experience, organisational practices and technology.
Please do not include confidential information, trade secrets or information about identifiable individuals in your responses unless specifically requested.
6. Results and Follow-up
When you request your Growth Leak Check results, we may send you an email containing your results and information explaining what your results mean.
The results email may include an invitation to book a Discovery Call with Axisora to discuss your results and potential areas of focus.
This communication is part of providing the Growth Leak Check you requested.
Where we send separate promotional or ongoing marketing communications, we will comply with applicable marketing and privacy requirements.
7. Marketing Communications
You may choose to receive ongoing communications from Axisora, such as:
- Business insights.
- Articles and resources.
- Updates about Axisora.
- Invitations to events or masterclasses.
- Information about Axisora's services.
Where required, we will obtain your consent before sending marketing communications.
Marketing consent is separate from receiving the Growth Leak Check results.
You may withdraw your consent to marketing communications at any time by using the unsubscribe link included in the communication or by contacting us.
We will not make ongoing marketing communications a condition of receiving the Growth Leak Check.
8. Events and Masterclasses
If you register for an Axisora event, masterclass, webinar or similar activity, we may collect information such as your name, email address, business name and role.
We use this information to:
- Manage your registration.
- Provide information about the event.
- Send relevant event materials.
- Communicate changes or updates relating to the event.
- Follow up regarding the event where appropriate.
- Send ongoing marketing communications where you have provided the required consent.
Where a third-party platform is used to manage event registration, that platform may collect and process your personal information in accordance with its own privacy policy.
9. Disclosure of Personal Information
We may disclose personal information to service providers that support our business and help us deliver our services.
These providers may include:
- Website hosting and technology providers.
- CRM and customer management platforms.
- Email delivery and automation providers.
- Analytics providers.
- Cloud storage providers.
- Booking and scheduling platforms.
- Event and registration platforms.
- IT and technology providers.
- Professional advisers, such as accountants, lawyers and insurers.
- Government agencies, regulators or law enforcement bodies where required or authorised by law.
We do not sell your personal information.
10. CRM and Other Technology Providers
We may use third-party technology providers to securely store and manage information collected through our website, Growth Leak Check, enquiries and communications.
These providers may process information on our behalf for purposes such as:
- Managing contacts.
- Delivering Growth Leak Check results.
- Sending communications.
- Managing marketing preferences.
- Tracking engagement with communications.
- Managing business enquiries.
- Maintaining records.
Our technology providers may change over time. We will take reasonable steps to ensure that providers handling personal information are appropriate for the services they provide.
11. Overseas Disclosures
Some third-party service providers we use may store or process personal information outside Australia.
The countries in which personal information may be stored or processed will depend on the providers and services we use.
Where applicable, we will take reasonable steps to ensure that overseas disclosures are handled in accordance with Australian privacy requirements.
12. Cookies and Analytics
Our website may use cookies, pixels and similar technologies to:
- Keep the website functioning.
- Remember preferences.
- Understand how visitors use the website.
- Measure website performance.
- Improve our content and user experience.
- Measure marketing and campaign performance where applicable.
We may use third-party analytics and website technologies from time to time.
You may be able to manage cookies through your browser settings and, where applicable, through tools provided on our website.
13. How We Hold and Protect Personal Information
We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.
Security measures may include access controls, authentication, secure cloud services, restricted access and other technical and organisational safeguards appropriate to the information we hold.
No electronic storage or transmission system is completely secure. While we take reasonable steps to protect personal information, we cannot guarantee absolute security.
14. How Long We Keep Personal Information
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing services, managing enquiries, maintaining appropriate business records, resolving disputes and complying with legal obligations.
When personal information is no longer required, we will take reasonable steps to securely delete or de-identify it, subject to applicable legal and regulatory requirements.
15. Access to Your Personal Information
You may request access to personal information we hold about you.
You may also ask us to correct personal information if you believe it is inaccurate, incomplete or out of date.
To make a request, contact:
We will respond to requests in accordance with applicable privacy requirements.
16. Privacy Complaints
If you have a concern about how Axisora has handled your personal information, please contact us first so we have an opportunity to investigate and respond.
Privacy complaints should be sent to:
Please provide sufficient information for us to understand the issue and investigate your concern.
We will investigate and respond within a reasonable period.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC): https://www.oaic.gov.au/
17. Third-Party Websites and Platforms
Our website may contain links to third-party websites, platforms or services, including LinkedIn, Substack, Google services and other websites.
When you leave our website or interact directly with a third-party platform, that platform's privacy policy will apply to its handling of your information.
We are not responsible for the privacy practices of third-party platforms.
18. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or applicable privacy requirements.
The latest version will be published on our website with the updated date shown at the top of the Policy.
19. Contact Us
Axisora Advisory
ABN: 49 922 502 268
Email: linda@axisora.com.au
Website: https://axisora.com.au
Business address: 43 Euston Lane, Alexandria, Sydney, NSW 2015
Last updated: 17 August 2026